In Brief: Minor Hotels has announced the creation of a new brand, the Colbert Collection, with its inaugural property slated to open in Italy by Spring 2026.
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Minor Hotels Launches Colbert Collection Brand, First Property Set for Italy in Spring 2026 – Image Credit Minor Hotels
Minor Hotels has announced the launch of the Colbert Collection, a new global soft brand, with the first property scheduled to open in Italy in spring 2026.
Minor Hotels has introduced the Colbert Collection, a global soft brand in the premium segment, targeting independent hotels. The first property is scheduled to open in Italy in spring 2026. The Colbert Collection is inspired by the atmosphere of Parisian boulevard cafés and the original Colbert bistro in London, operated by The Wolseley Hospitality Group and owned by Minor International, the parent company of Minor Hotels.
The Colbert Collection will feature properties that maintain their individual identities while focusing on culinary and cultural experiences. Minor Hotels will provide hotel owners with commercial and operational support, allowing each property to retain its unique character.
Colbert Collection joins Minor Hotels’ portfolio, which includes The Wolseley Hotels, Anantara, Minor Reserve Collection, Elewana Collection, Tivoli, NH Collection, nhow, Avani, NH, iStay, and Oaks. The new brand is part of the company’s strategy to offer a broader range of brand propositions, particularly in the soft brand segment.
Minor Hotels follows an “asset-right” model that includes ownership, lease, management, and franchise agreements, depending on each market and project. Future expansion will primarily be driven by management and franchise contracts, with a focus on asset-light growth. Through its franchise model, Minor Hotels provides small- and mid-sized hotel owners with conversion solutions, including sales, distribution, revenue management, technology, and a loyalty program, while preserving local identity.
After its Italian debut in spring 2026, Minor Hotels plans to expand the Colbert Collection to additional destinations, including the UK, Spain, Austria, and the UAE, focusing on properties in culturally significant locations.
