The confectionary advertiser has developed an AI-enabled MMM system to inform its media investments. Programmatic…

As AI agents enter programmatic advertising, marketers are adding guardrails to maintain oversight, transparency and…

Byron Allen’s $120 million BuzzFeed deals marks another turning point in the collapse of the…

AI and CTV raise investors’ hopes, although underlying tensions persist…Read More

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The final Backrooms trailer has arrived as A24 prepares to bring the internet’s creepiest urban…