Lufthansa enhances its travel experience with premium skincare from BABOR

Lufthansa will be enhancing the entire long-haul travel experience with its Future Onboard Experience (FOX). The program will initially launch in First Class, with other travel classes following in May. With FOX, passengers can look forward to a new level of travel quality.

For the new onboard experience, Lufthansa is bringing German premium skincare brand BABOR on board. The beauty products have been curated exclusively for travelers to care for their skin in the air and beyond. First Class and Business Class guests will now enjoy luxurious skincare of the highest standard.

With BABOR as our new partner for our amenity kits in First and Business Class, were demonstrating that our commitment to premium service doesnt stop at new seats and a new culinary conceptluxurious details like high-quality skincare make all the difference on board. Together with BABOR, we will offer our guests a unique feel-good experience above the clouds in the future, explains Michelle Mynhardt, Head of Brand Marketing and Customer Relations at Lufthansa.

Lufthansa and BABOR share a special commitment to innovation, tradition, and exceptional guest experiences, says Mirja Rousselle, Vice President of Global Marketing at BABOR. Together, we want to turn travel into an experience that is special and personal, and for us, that includes skincare. These personal moments are especially valuable in our fast-paced world.

Starting in early May, Business Class passengers will receive a new amenity kit featuring lip balm and hand cream from the Soul & Body line.

In First Class, travelers will enjoy the DOCTOR BABOR Collagen Peptide Booster Cream, one of BABORs most popular products.

However, the collaboration goes beyond a standard amenity kit: First Class guests can select additional products from a completely new menu that can be tailored precisely to them and their skins needs. The crew then brings guests their individually selected products directly to their seats. In addition to a revitalizing eye cream, Eye Zone Patches, and a firming filler serum, a moisturizing gel-cream is also available, which ensures well-cared-for skin especially at 10,000 meters. The new amenity menu deliberately focuses on guests individual wishes and preferences, creating a uniquely personalized skincare experience.

With FOX, Lufthansa is investing in additional comfort, individuality, and exceptional Lufthansa Signature moments for its guests.

About BABOR
BABOR is the namesake brand of BABOR BEAUTY GROUP, a German family business, global player in the skincare industry and home to some of the most sought-after international beauty brands. BABOR stands for expert skincare Made in Germany. With production facilities and labs based at and near the headquarters in Germany, it has achieved to offer a unique proposition, the BABOR Trinity: high performance clinically inspired skincare that has maximum skin compatibility paired with indulging textures and created in the most mindful and sustainable way. BABOR BEAUTY GROUPs portfolio also includes various private labels. The third generation of the owner family has been heading the company since 2014 Dr. Martin Grablowitz and Isabel Bonacker lead the Board.