‘The market didn’t need more of the same’: Media.net’s CRO on how SSPs are evolving

Let’s be honest: the world didn’t need another SSP. The market has been crowded for several years, and while buyers already had a plethora of options, Media.net chose to launch its SSP five years ago. This was not a delay as much as it was a strategic decision to better address marketers’ ongoing challenges…
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