Jay-Z’s MarcyPen Capital Partners has quietly become one of the most talked-about forces in venture capital, and the mogul who mastered music, fashion, and billion-dollar dealmaking is now reshaping the investment landscape with the same strategic finesse.
Recent moves—deliberate, unexpected, and undeniably bold—have sparked industry buzz and made it clear that MarcyPen is no longer a rising newcomer but a serious contender.
Drawing on Jay-Z’s long-standing reputation as the ultimate hustler and a businessman with a proven ability to spot cultural and commercial shifts before they hit the mainstream, MarcyPen has begun placing bets that raise eyebrows for both their scale and their precision.
Without boasting or excessive fanfare, the firm has positioned itself at the center of high-growth sectors, using its cultural intuition and disciplined investment style to signal its arrival as a major player.
If the past year is any indication, MarcyPen isn’t simply joining the venture conversation—it’s rewriting the tone, tempo, and expectations of what modern, culturally fluent investing looks like.
In this overview, we highlight notable investments made by Jay-Z and MarcyPen Capital Partners.
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Merging Marcy Ventures + Pendulum
Image Credit: Dan Mullan/Getty Images MarcyPartners traces its roots to 2018, when Jay-Z, Jay Brown, and Larry Marcus founded Marcy Venture Partners with a mission to back culturally influential, high-growth brands.
Brown is a co-founder of Roc Nation, while Marcus previously co-founded Walden VC, which “won big with key investments in Pandora Radio and theatre ticket company TodayTix.”
Together, the trio ran Marcy Venture Partners, supporting companies such as Partake Foods, the web3 company Spatial Labs, and Rihanna’s lingerie line Savage x Fenty.
MarcyPartners emerged from this ecosystem, shaped by the founders’ investing track record, as well as that of cofounder and former Obama financial advisor Robbie Robinson.
Pendulum Holdings, Robinson’s own venture capital firm, merged with Marcy Ventures earlier this year, bringing with it a portfolio that includes Greenwood Bank and hair brand Adwoa Beauty, according to PitchBook.
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Acquiring Ownership Stake In GLD
Image Credit: Alberto E. Rodriguez/Getty Images for The Recording Academy In July 2025, MarcyPen acquired a majority stake in GLD as part of a growth round that further positions the jewelry brand, known for its popular GLD Shop, for large-scale expansion.
The round was led by MarcyPen, with participation from Brand Velocity Group and continued backing from existing investor H.I.G. Growth Partners. GLD’s founder, president, and chief creative officer, Christian Johnston, also increased his investment, reinforcing long-term confidence in the company’s direction.
Known for its wide range of price points, GLD currently operates as a direct-to-consumer brand but is preparing to enter wholesale channels, using MarcyPen’s support to accelerate its next phase of growth.
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Meeting With Abu Dhabi’s Deputy Ruler
Image Credit: Kevork Djansezian/Getty Images Jay-Z‘s plans for MarcyPen appear to include numerous ventures in international markets, as the mogul and his team traveled to Abu Dhabi in October 2025 to meet with Sheikh Tahnoon bin Zayed, the nation’s Deputy Ruler.
Joined by MarcyPen executives Jay Brown and Elbert O’Neal Robinson Jr., Hov and the Sheikh discussed potential plans involving the future of entertainment, as well as the importance of data protection amid AI-driven technological advancements.
The Sheikh, who also serves as the National Security Adviser of Abu Dhabi, shared a photo of himself on social media with Hov and his partners, previewing their plans to position the emirates as an epicenter of culture, creativity, tourism, and entertainment.
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Backing Rebel
Image Credit: Timothy Nwachukwu/Getty Images Announced in November 2025, discount recommerce company Rebel secured a $25 million Series B round led by Jay-Z’s MarcyPen Capital Partners, marking a renewed vote of confidence after MarcyPen and Serena Williams-founded Serena Ventures joined Rebel’s $18 million Series A in 2024. Founded by Emily Hosie and based in Toronto and New York, Rebel has become one of North America’s fastest-scaling resale platforms, reporting 2,640% growth in just three years.
Operating from a 300,000-square-foot warehouse in Kannapolis, North Carolina, the company offers deeply discounted products—typically 40% to 70% off—across baby essentials, travel gear, and home goods, with planned expansions into outdoor and sporting equipment and consumer electronics. The fresh capital from MarcyPen underscores growing investor conviction in recommerce as Rebel accelerates its next stage of category and operational growth.
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Partnering With Korean Conglomerate
Image Credit: Axelle/Bauer-Griffin/FilmMagic At Abu Dhabi Finance Week 2025 (ADFW), Jay-Z’s MarcyPen unveiled a major strategic step toward entering the global K-culture market.
MarcyPen just announced a partnership with the Hanwha Group to secure funding $500 million, building on its collaboration with its financial division, Hanwha Asset Management, one of the biggest conglomerates on the continent.
With investment bases in New York and San Francisco in the Americas and Singapore in Asia, the partnership will be supervised by MarcyPen Asia, its majority-owned Seoul-based unit.
The potential $500 million fund is designed “to invest in initiatives geared towards Korean culture,” reflecting MarcyPen’s ambition to back entertainment, fashion, digital media, and other cultural IP tied to Korea’s global influence.
Founded in 1988, Hanwha Asset Management is a titan in the Asian market, particularly Korea, providing MarcyPen with a deep regional foundation as it accelerates its international expansion.
