Photo Credit: The Team
The Wasserman Agency is rebranding as “The Team” as the company scrubs the disgraced executive’s surname from the agency. So what’s next?
Though Casey Wasserman’s ties to the Epstein Files are decidedly limited, the executive has stepped away from the talent agency that bears his name—and now that agency is rebranding as formal bidding for the future of the company begins. Several names have been floated, but it seems the team is going with “The Team.”
“Wasserman is rebranding as The Team,” began a statement from the company on Monday. “As a company, we have been shaped by our work, our people, and our unifying belief in the power of Sports, Music, and Entertainment. That philosophy remains the foundation of who we are—and where we are going. We remain completely focused on serving our clients with the same professionalism that has always been our standard.”
Now, the company formerly known as Wasserman is about to court interested parties as the formal process to acquire the agency gets underway. Sources familiar with the matter told Deadline that NDAs have been prepared and a data room will be opened by the end of the week.
Among those interested in acquiring The Team include WME, CAA, Range Media Partners, UTA, Goldman Sachs, and several equity firms. Nearly all the potential bidders are interested in the entire pie—the former Brillstein Entertainment Partners, the former Paradigm Talent Agency, and its various consultancies.
That tracks, given that majority owner Providence Equity Partners told Digital Music News in no uncertain terms last month that the agency was not going to be broken up and sold piecemeal.
“We believe strongly in the value of the business as a whole, and we are not currently considering a breakup of the company,” said a Providence spokesperson.
“This is a once-in-a-decade opportunity,” said one agency executive in a statement to Deadline. “It’ll all come down to price, and everyone will put a premium number on the table.”
Expect to see what that premium number looks like in the coming weeks, and whether it tops $1 billion. Both sides of the table hope that the bidding process moves quickly.
Meanwhile, Casey Wasserman remains the chair of Los Angeles’ 2028 Olympics committee, though his future there is not a sure thing. Despite support from the LA28 board last month, LA Mayor Karen Bass—as well as her rival, Councilmember Nityha Raman, and several members of the county Board of Supervisors—still want him out.
