Dachshunds Were Low-Key the Biggest Fashion Trend of 2025

“I’m convinced Anthropologie’s buyer has a dachshund. And for that I’m thankful.” So suggests a viral Instagram reel showcasing the clothing and decor store’s many items featuring the diminutive dog. As one of the 500-plus comments puts it: “Or, somehow they caught wind of how crazy of a cult we are LOL.”

Dachshunds, a.k.a. doxies, a.k.a. weiner dogs have always had a following as loyal as the pups themselves. Picasso sketched a famous drawing of one, and David Hockney has a whole collection of paintings inspired by his own beloved dogs. But this year, you seemingly couldn’t escape them in clothing, accessories, and home decor.

So why did the weeny suddenly go wide in 2025? Well, it’s more popular as a pet than it’s been in two decades, according to American Kennel Club rankings. Still, it’s only the sixth most popular breed in the U.S. (French bulldogs, labs, golden retrievers, German shepherds, and poodles are one through five, respectively.)

Lindsay Silberman, founder of Hotel Lobby Candle and mom to dachshund Pierre, says she’s “absolutely” noticed more pieces featuring the pups. “At first I thought I was just more aware of it because I became a dachshund owner,” she says. “But when I think back to 2021, the year I got Pierre, there really wasn’t a whole lot available then.”

The trend could be traced back to Thom Browne’s “Hector” bag, which debuted back in 2016. Inspired by the designer’s own pet, the ultra-collectible style is constructed in the shape of an actual dog and starts at $1,740. Hector’s image now appears on sweaters, hair clips, tie bars, and more—and his enduring popularity helped propel the label to open its first accessories-only boutique in New York City earlier this year.

But the designer doxie trend goes far beyond one dog’s influence. Case in point: Gucci has a $450 bag charm and $550 card case featuring dachshunds. Silberman’s “white whale” is the perennially sold-out Hermés “Les Bassets” silk scarf emblazoned with brown dachshunds. “It was a print that was originally released in 1956, and the brand is bringing it back,” she explains. “I actually just texted my sales associate yesterday asking if he could snag one for me.” (An honorable mention: Alaïa’s “Le Teckel” bag is named in honor of the German word for dachshund, but its inspiration comes through only in the bag’s long thin silhouette.)

Meanwhile, mall retailers like Anthropologie are all in too. “It reminds me of the ‘cerulean blue’ quote [from The Devil Wears Prada],” says Sarah Shapiro, a longtime retail strategist who covers shopping and commerce for Puck’s Line Sheet. “The inspiration comes from one place and then starts to trickle down. We’ve had llamas, sloths, narwhals, corgis. Now dachshunds get their day in the retail sun.”

And the sun doesn’t appear to be setting on this trend anytime soon. As I type this, there are 48 items on the Anthropologie website that contain the word dachshund, ranging from sweaters and bag charms to a toilet paper holder.

Alex Marino, the visual merchandising manager at Anthropologie in Glendale, California, not only helps create the displays around her store, she also has two miniature dachshunds, Frankie and Beans. “It is really hard to not buy everything,” she admits. “There are two dachshund sweaters in the store right now that I didn’t buy. But I already own three from this season.”

While working the sales floor, she says she’s had “multiple people” come up to her asking for dachshund-themed items. “I always laugh, like, you have asked the right person.”

Although the chain offers all kinds of dog-themed wares, she says the doxie items have proven to be the most popular at her location. “The dachshund stuff usually sells out before any other dog,” she says. “We had these [dog-printed] beaded bags earlier in the summer, and the dachshund one sold out in, like, three days. I guess it went viral on TikTok.”

According to Taylor Hickman, Maeve buyer at Anthropologie, some of the most popular items are the Doxie Icon Juice Glass, the Icon Dog Photo Holder, and the Dachshund Bookends. And as it turns out, the viral social video wasn’t totally off base: Several Anthro HQ employees are doxie owners—and their pups have become design muses. “A number of the dogs you see featured across our products belong to team members who frequent our office, which makes these pieces feel especially personal,” says Hickman.

Anthro is, at least right now, the retailer most synonymous with dachshund style. Aside from Thom Browne, Shapiro suggests they may be trying to emulate another major American brand: Ralph Lauren. “It feels like a cute way to do the Polo teddy bear sweater, but not do a teddy bear,” she suggests.

That being said, while Anthro may be winning in terms of sheer volume, the doxie is omnipresent; it currently appears on products at Abercrombie & Fitch, Papier, Aerie, Free People, Jonathan Adler, and Loft, just to name a few. And the way the doxie has taken over kids’ clothing practically warrants its own investigation: Mini Rodini, Hanna Anderson, Zara—seemingly everyone has a weiner dog print in their range.

If Thom Browne proved anything with Hector, it’s that accessories are a delightful way to incorporate the motif. Designer Susan Korn of Susan Alexandra currently has five dachshund pieces in her line. As a dog lover—her joint fashion show with Rachel Antonoff was a literal dog show starring rescue animals—she’s dedicated items to all kinds of dogs. But she says doxies are ideal for design purposes. “They’re long, and there is a lot you can do with all that space,” says Korn. “For example, the Weeny bag has a roomy interior thanks to their elegant physique.”

Lest you think the doxie trend has, ahem, short legs, the dog’s appeal is ongoing. Korn says, “More weeny-inspired pieces are on their way.” Silberman’s brand Hotel Lobby Candle is collaborating with—of all places—Anthropologie on two exclusive holiday candles. On the packaging? I don’t need to tell you. (Fine: It’s a needlepoint doxie.)

Dachshunds may be the sixth-most-popular breed, but their parents and fans aren’t beating the “cult” accusations. “There’s a very specific, slightly unhinged camaraderie among dachshund owners,” says Silberman. “We bond over their oddly universal quirks and the shared understanding that our dogs are all mischievous little assholes. But we love them for it.”