BOSTON, Massachusetts—CHMWarnick announced the expansion of its proprietary Proph+IT business intelligence platform with the introduction of a new Performance Quadrants Dashboard and Proph+IT Select, a purpose-built module designed specifically for select-service hotel portfolios. These enhancements advance CHMWarnick’s integration of analytics and automation across its platform.
“Asset management requires speed, precision, and the ability to identify performance opportunities across a portfolio in real-time,” said Chad Sorensen, chief executive officer, CHMWarnick. “Our continued investment in Proph+IT reflects our focus on equipping owners with the tools and insights needed to drive stronger performance, optimize returns, and make informed strategic decisions.”
Expansion Details
The new Performance Quadrants Dashboard provides a portfolio-wide visualization of asset performance by plotting every property in a portfolio across two key performance metrics, Revenue and GOP margin. This approach enables owners, asset managers, and lenders to quickly identify overperformers, underperformers, and outliers across mixed-brand, mixed-tier portfolios.
Proph+IT Select extends the platform’s capabilities to the select-service segment, offering a tailored solution aligned with the unique operating model and cost structure of these assets. The module incorporates key performance indicators such as flow-through, GOP per occupied room, brand contribution, and focused labor productivity metrics, providing owners with a more relevant and actionable benchmarking tool.
Profit Select is pre-mapped to the chart of accounts for all major brands and leading select-service management companies, enabling rapid onboarding and seamless integration for multi-property portfolios.
“These enhancements to Proph+IT are about giving owners and operators faster, clearer insight into portfolio performance,” said Jonathan Newbury, executive vice president and Proph+IT lead, CHMWarnick. “Performance Quadrants highlights where to focus immediately, while Proph+IT™ Select delivers analytics tailored to how select-service assets actually operate.”
