Celtic Mink Jewelry Announces Strategic Refinement to Focus on Core Handcrafted Mission

Columbus, OH, January 20, 2026 –(PR.com)– Celtic Mink Jewelry, an established e-commerce boutique, today announced a strategic restructuring of its product line. This development marks a definitive return to the company’s founding mission: the creation of high-quality, handcrafted beaded jewelry and intricate chainmail.

The decision comes as a response to shifting economic pressures and a market saturated by low-cost, mass-produced imports. By narrowing its focus, Celtic Mink Jewelry aims to distance itself from “race to the bottom” pricing and reaffirm its commitment to artisanal quality.

“This pivot allows us to return to what we do best—crafting unique pieces using high-quality glass, semi-precious gemstones, pewter, and sterling silver,” said Kathy Gallagher, Founder of Celtic Mink Jewelry. “We are evolving our business model to prioritize the personal service and one-of-a-kind craftsmanship our clients value. We look forward to debuting a modernized website featuring diverse imagery and improved navigation to better serve our community.”

The transition is being managed with a focus on both technological innovation and social responsibility:

– Strategic AI Integration: The company has successfully integrated Artificial Intelligence as an analytical assistant to optimize operations and market positioning.
– Community Impact: In lieu of traditional liquidation, discontinued products are being donated to local women’s charities. Surplus findings and tools have been distributed to nonprofit craft stores and emerging jewelry artists to support the local maker community.
– Operational Stability: As a small corporation, Celtic Mink Jewelry reports no staff reductions; the restructuring is strictly limited to inventory refinement.

The company continues to maintain an A+ rating with the Better Business Bureau, reflecting its long-standing dedication to consumer trust and excellence.

About Celtic Mink Jewelry:
Founded in October 2014 by Kathy Gallagher, Celtic Mink Jewelry is a Columbus-based e-commerce business specializing in handcrafted necklaces, bracelets, and earrings. Since launching its first digital storefront in 2016, the brand has grown to maintain a presence on Amazon, Etsy, Poshmark, and Facebook, centered around its flagship site, celticminkjewelry.com.