What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics. …Read More

WPP Media’s partnership with Genius Sports brings first-party audience data to the game, which may…

The IAB introduced a draft bill to make AI companies pay for scraping publishers’ content.…

Widening programmatic access to streaming coverage of the Milan-Cortina Games is enabling smaller advertisers to…

The Super Bowl is no longer just about day-of posts or prime-time commercials, but the…

For a few days this week the hottest new hangout on the internet was a…