Author: Europe News

“Alexa,” I asked the Echo display in my kitchen, “what was that song from The Hills? You know, that MTV show? Can you play it on…

Omnicom leans into AI, navigating the costs and trade-offs of automation…Read More

CMOs embrace AI, but lack clear ROI metrics to justify full investment. Until then, measurement remains the missing link…Read More

The IAB Tech Lab wants to unite all compute edge companies and publishers to create a technical standard for LLM crawler monetization, before pitching to the…

This week’s Future of TV Briefing looks at the tensions bubbling up in the TV ad market as some TV networks press Nielsen to postpone its…

YouTube is benefitting from prevailing winds propelling marketers toward brand spending…Read More

Japan’s exports drop as US tariffs hit automobiles, pressure set to intensifyRead More

Factbox-How could Japan’s election affect economic policy?Read More

Trump rescinds $4 billion in US funding for California High-Speed Rail projectRead More

Dollar on shaky ground as markets fret about Fed independenceRead More