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Amazon Prime Day continues with its third day of deals.
Typically a two-day event, Amazon Prime Day 2025 spans four days and runs until July 11. NBA superstar LeBron James stars in the ad campaign for this year’s event, which is on its second day and promises up to 30 percent off Amazon brands, up to 50 percent off at Amazon Luxury Stores, 20 percent off pre-loved designer bags and more. (The icon also debuted his grooming brand, The Shop, on the marketplace last month.) This year’s sale also features Today’s Big Deals, a new daily deal drop highlighting the best exclusive Prime member discounts on brands such as Samsung, Levi’s, Kiehl’s and other top names.
Prime Day 2025 in July comes as shoppers are pulling back on non-essential shopping amid uncertainty over the economy due to President Donald Trump’s tariffs. Amazon’s expansion to a four-day sale appears to be the e-commerce giant’s strategy to increase sales with an additional 48 hours of flash sales and exclusive deals.
Related: The Best Amazon Alternatives for Shopping Groceries, Home Goods and More
Historically, Amazon’s major summer sale is one of the best times to save on small- and big-ticket electronics, such as the company’s lineup of Fire TVs and tablets, Kindle e-readers, Blink home security cameras, Ring video doorbells, Eero 6+ mesh Wi-Fi systems and more. This year, Amazon says it will offer some of its “lowest prices of the year so far from top brands like Sony, Dyson and Living Proof, along with deals from exciting new-to-Amazon brands like Unwell Hydration, Tarte Cosmetics and Away.”
Shoppers can take advantage of major markdowns on beauty devices (such as LED face masks and skin care tools), designer fashion, premium skin care and makeup, K-beauty, Criterion Collection box sets, Samsung Frame TVs (and affordable alternatives), Apple AirTags and AirPods, and more. There are also deals on celebrity-loved and insider-approved items, including Hollywood glam squad pros, Sofia Richie Grainge and others.
Ahead, we’re rounding up everything to know about this year’s sale event and some of the best deals to shop as Amazon Prime Day 2025 continues, including what THR editors and readers are buying right now.
When Is Amazon Prime Day 2025?
Amazon Prime Day 2025 started on Tuesday, July 8, at 12:01 a.m. PT, and will end on Friday, July 11. It marks the first time the e-commerce giant’s sale event has spanned more than two days.
The Best Amazon Prime Day 2025 Deals Right Now
LEGO Disney Walt Disney Tribute Camera Building Set
Reader Favorite
Oura Ring 4 Silver
Reader favorite
Apple AirPods Pro 2
Just Juice ‘The Summer I Turned Pretty’ Cousins Beach Coconut and Vanilla Perfume
Intex 2-Person Inflatable Kayak Set
Lands’ End Natural Open Top Canvas Tote
Ray-Ban Classic Aviator Sunglasses
Amazon Kindle 16 GB (Newest Model)
Original Bogg Bag EVA Tote
Supergoop! PLAY Everyday Lotion SPF 50
Samsonite Omni 2 Hardside Expandable Checked 24″ Luggage
EDITOR PICK
Godzilla: The Showa-Era Films, 1954–1975 (The Criterion Collection) [Blu-ray]
EDITOR PICK
Jackery Explorer 1000 v2 Portable Power Station
Reader favorite
Anker 621 Magnetic Portable Charger (MagGo)
READER FAVORITE
Jisulife Portable Turbo Mini Handheld Fan
TCL iFFALCON 55-Inch Class QLED 4K Ultra-Slim Mural TV (2025 Model)
Celebrity favorite
Away Carry-On Luggage
Levi’s Men’s 514 Straight Fit Cut Jeans
Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum
Samsung 55-Inch Class The Frame LS03F 4K QLED Smart TV (2025 Model)
$1,097.99 $1,297.99 15% off
celebrity favorite
Sony WH-1000XM6 Wireless Noise-Canceling Headphones
celebrity favorite
Dyson Airwrap Origin
ECOVACS DEEBOT T50 PRO Omni Robot Vacuum and Mop
Petcube GPS Tracker for Dogs
Dyson V11 Origin Cordless Vacuum
Bose QuietComfort Bluetooth Headphones
LANEIGE Bouncy and Firm Sleeping Mask
Breville Barista Express Espresso Machine
BougeRV Portable Air Conditioner
Braun IPL Skin i·expert Hair Removal
Stella McCartney Faux Leather Logo Shoulder Bag
Shark HD430 FlexStyle Air Styling & Drying System
VOCH GALA Nipple Covers
BAGSMART Toiletry Bag with Hanging Hook
kate spade new york Hudson Pebbled Leather Work Tote
Beats Solo 4 Wireless Bluetooth On-Ear Headphones
Prime Day Deal
Ulike Air 10 IPL Hair Removal Device
Crest 3D Whitestrips Professional Effects
Amazon Kindle Colorsoft Signature Edition Essentials Bundle (32GB)
Fear of God Eternal Pullover Hoodie
Hisense 65-Inch Class QLED 4K S7N CanvasTV Series
$899.99 $1,299.99 31% off
Blink Video Doorbell + Outdoor 4 Camera System
Medicube Zero Pore Pads
OUAI Leave In Conditioner & Heat Protectant Spray
Kitsch Satin Heatless Hair Curler Set
Ulike ReGlow LED Light Therapy Mask
Mario Badescu Facial Spray with Aloe, Herbs and Rose Water
Top Amazon Prime Day 2025 Offers, How to Earn Shopping Credits
Prime members can score a $200 Amazon gift card instantly upon approval for the Prime Visa credit card now through July 14, or an $80 gift card upon approval for the Prime Store card through July 11. Cardholders earn 10 percent back or more with exclusive deals on Amazon and unlimited 5 percent back at Amazon.com, Amazon Fresh and Whole Foods Market. Learn more here.
Do You Need to Be a Prime Member to Shop Amazon Prime Day?
In short, yes. As the name suggests, Prime Day is Amazon’s exclusive savings event exclusively for Prime members, so you’ll want to sign up for a membership before you start shopping. The good news: Amazon has a 30-day free trial so you can test out a subscription before you commit. Subscriptions auto-renew at $14.99 per month or $139 per year.
If you’re a student between the ages of 18 to 24, you can try Prime Student free for six months; after that, pay only $7.49 monthly or $69 annually.
While some deals will be made available to all Amazon shoppers, the best Prime Day discounts are reserved for Prime members.
Amazon Prime Day 2025: Best Early Deals for Prime Members
Prime members can enjoy exclusive deals starting today with Amazon partners. Now through July 7, save $10 on a Grubhub+ delivery order over $20 with code PRIME10.
From June 3 to July 6, enjoy early access deals on products from select small businesses, including Tipsy Elves, Think Tak Scholar, LuxClub, Plantifique and others.
Starting on July 1, Prime members can save up to 30 percent off Amazon’s in-house brands, including household essentials, school supplies and more from $3 from Amazon Basics; and clothing and swimwear starting at $12 from Amazon Essentials.
On July 4th weekend (July 3 to 6), Prime members can also save $1 off per gallon on one fuel purchase up to 35 gallons at over 7,500 BP, AMPC and Amoco locations.
Looking to save on a rental car for your next road trip? Save up to 30 percent off base rates for rentals and 10 percent back (in the form of a gift card) when you reserve a car on Avis through Amazon.
Other early Amazon Prime Day travel deals include 10 percent off select hotels through Visit Myrtle Beach and cruises starting at $80 per person per day with Carnival Cruise Lines.
