By the numbers: Ad tech’s quarter of mixed fortunes

Thursday, May 14

By the numbers: Ad tech’s quarter of mixed fortunes

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Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up

By Europe NewsMay 14, 2026

Heineken getting in on the summer soccer hype by launching a limited-edition…

‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling

By Europe NewsMay 14, 2026

The confectionary advertiser has developed an AI-enabled MMM system to inform its…

Marketers put up guardrails as AI agents reshape programmatic buying

By Europe NewsMay 14, 2026

As AI agents enter programmatic advertising, marketers are adding guardrails to maintain…

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Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up

‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling

Marketers put up guardrails as AI agents reshape programmatic buying

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Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up

‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling

Marketers put up guardrails as AI agents reshape programmatic buying

Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up

‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling

Marketers put up guardrails as AI agents reshape programmatic buying

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By the numbers: Ad tech’s quarter of mixed fortunes

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