Wednesday, February 18

Record-low prices are already dropping on some of the most sought-after products of the year.

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Bethany Allard

Timothy Beck Werth

, and 

Samantha Mangino

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All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission.

Credit: Ian Moore / Mashable Photo Composite / Apple, Sony, Amazon

Table of Contents

Best early Black Friday deals





We’re officially back in Black Friday season, folks.

Though Black Friday falls on Nov. 28 this year, retailers are already kicking off sales. Best Buy dropped early deals and doorbusters on Oct. 31, and Target started their first holiday savings event on Nov. 6. Even though retailers like Amazon haven’t kicked off any programming yet (you can expect that to start on Nov. 20,) we’ve spotted plenty of Black Friday-worthy deals that you can shop early to get ahead of your holiday list.

Keep checking back for the best Black Friday deals from Amazon, Target, Walmart, Best Buy, and beyond.

Best early Black Friday Apple deal



$749.99
at Amazon

$999
Save $249.01

Why we like it

The 13-inch MacBook Air is down to a record-low price of $749 ahead of Black Friday. This is our favorite laptop for students, thanks to its M4 silicon and slim design. This markdown is so good that even if it does happen to drop lower for Black Friday or Cyber Monday (and we’re not counting on it), you still score a great deal without all the chaos of Black Friday shopping.

More Apple deals

$699
at Best Buy

$799
Save $100

$949.99
at Amazon

$1,199
Save $249.01

$117
at Amazon

$129
Save $12

Lowest price ever 🔥

$139
at Walmart

$239
Save $100

Lowest price ever 🔥

$479.99
at Amazon

$549
Save $69.01



$17.97
at Amazon

$29
Save $11.03



$64.99
at Amazon

$99
Save $34.01

$349.99
at Amazon

$399
Save $49.01

$249
at Walmart

$499
Save $250

Lowest price ever 🔥

Best early Black Friday headphones deal



$299
at Amazon

$429
Save $130

Lowest price ever 🔥

Why we like it

Read our full review of the Bose QuietComfort Ultra (Gen 1) headphones.

The Bose QC Ultra headphones have long been some of our favorite noise-cancelling headphones. Even though Bose recently replaced them with a new Gen 2 model, the originals are still an excellent value for your money — especially at the record low price of $299.

More Black Friday headphones and earbuds deals

$79
at Amazon

$129.99
Save $50.99

$199
at Bose

$299
Save $100

$249
at Amazon

$299
Save $50

Lowest price ever 🔥

$149
at Amazon

$199
Save $50

$54.95
at Walmart

$109.95
Save $55

Best early Black Friday robot vacuum deal



$549.99
at Walmart

$799.99
Save $250

Why we like it

While deals on robot vacuums aren’t exactly rare, this is still a good excuse to pick up a Mashable-tested hybrid vacuum that includes self-washing and drying mopping pads. You’ll also get affordable AI obstacle avoidance, self-emptying, and intelligent mapping. Now with an under-$500 price point, this cleaning machine will make holiday hosting a little easier.

More robot vacuum and vacuum deals

$349.99
at Amazon

$449.99
Save $100

Editor’s pick ✅

$199
at Amazon

$219
Save $20

$399.99
at Walmart

$729.99
Save $330

Editor’s pick ✅



$229.99
at Walmart

$349.99
Save $120

Best early Black Friday TV deal

$698
at Walmart

$999.99
Save $301.99

Lowest price ever 🔥

Why we like it

If you’re looking for an affordable QLED and Mini LED TV, look no further than this TCL 75-inch TV. At $698, this Walmart deal matches this TV’s lowest price on Amazon, making it a solid buy before Black Friday. Ahead of Black Friday, both Walmart and Best Buy are offering some attractive doorbuster TV deals, some of the year’s top Black Friday tech deals so far.

More TV and streaming deals

$279.99
at Target

$449.99
Save $170

$798.99
at Amazon

$1,199.99
Save $401

$547.99
at Amazon

$847.99
Save $300

Lowest price ever 🔥



$897.99
at Amazon

$1,197.99
Save $300

Editor’s pick ✅

$199.99
at Best Buy

$329.99
Save $130

$448
at Walmart

$599.99
Save $151.99

$21.99
at Amazon

$39.99
Save $18.00

Lowest price ever 🔥

$29
at Amazon

$39.99
Save $10.99

Best Black Friday fitness tracker deal

Why we like it

Whoop has teased its Black Friday sale, set to start on Nov. 20. When the sale officially begins, we can expect discounts on the Whoop 5.0 and Whoop MG. However, until then, we’ll settle for a discount on the Whoop 4.0, which comes with the One membership included. It provides deep insights on sleep, strain, recovery and hormonal cycles. An annual membership is usually $199, and includes the Whoop 4.0 device, but ahead of Black Friday it’s down to $149, saving you $50 and 25% off.

Mashable Deals

More Black Friday fitness tracker deals

$249.99
at Amazon

$499.99
Save $250

$119.95
at Amazon

$199.95
Save $80.00

Early Black Friday deals from Amazon

Even though Amazon’s Black Friday sale hasn’t officially started (you have to wait until Nov. 20 for that), Amazon devices such as Fire TVs are already marked down in advance of the sale. In addition, you can find plenty of limited-time deals on popular gadgets, power stations, smart home tech, outdoor gear, and Christmas gifts. Amazon is also a great place to stock up on stocking stuffers, as you’ll find an abundance of deals under $25.



$399.99
at Amazon

$649.99
Save $250

Lowest price ever 🔥



$84.98
at Amazon

$94.99
Save $10.01



$94.99
at Amazon

$194.99
Save $100.00

Lowest price ever 🔥

$349.99
at Amazon

$499.99
Save $150

$17.99
at Amazon

$29.99
Save $12

Editor’s pick ✅

Credit: National Tree Company

$199.98
at Amazon

$254.03
Save $54.05

Bonus coupon: Get Echo Pop & Amazon Smart Plug for $15

$99
at Amazon

$189.99
Save $90.99

$299.95
at Amazon

$549.99
Save $250.04

$119.99
at Amazon

$299.99
Save $180

$249.99
at Amazon

$299.99
Save $50



$499
at Walmart

$1,049.66
Save $550.66

Editor’s pick ✅

Early Black Friday deals from Walmart

As in years past, Walmart+ members get early access to the best Black Friday deals, and you can either sign up for a free trial or get 50% off a membership. Until its next official Black Friday sales event (mark your calendars for Nov. 25), the original Everything Store has great early deals on video games, kitchen gadgets, Legos, and even Dyson vacuums.

$34
at Walmart

$40.53
Save $6.53

$119
at Walmart

$329
Save $210

$1,128
at Walmart

$1,249.99
Save $121.99

$45
at Walmart

$62.97
Save $17.97

$74.99
at Walmart

$99.99
Save $25

$54.97
at Walmart

$69.99
Save $15.02

Early Black Friday deals from Target

We’re scanning Target’s weekly ad to find the best early Black Friday deals of 2025, including plenty of products that are cheaper at Target than on Amazon. Strangely, that includes some of Amazon’s own products. So, if you’re a Target Circle member and you need a new kids’ tablet or espresso machine, now’s your chance to save.

$44.99
at Target

$99.99
Save $55.00

Costs $5 more at Amazon

$499.99
at Target

$779.95
Save $279.96

Costs $50 more at Amazon

Credit: Hearth & Hand with Magnolia

$149.99
at Target

$179.99
Save $30

Credit: Universal Music Group

$29.99
at Target

$34.99
Save $5.00

Latest Updates

1 hour ago | November 19, 2025

Amazon’s official Black Friday sale doesn’t kick off until Nov. 20, but the retailer is still adding early deals on a daily basis. Case in point: This $250 discount on the Vitamix 5200 Professional-Grade Blender, its lowest sale price since 2022!

3 hours ago | November 18, 2025

3 hours ago | November 18, 2025

5 hours ago | November 18, 2025

We just published our guide to the best early Black Friday laptop deals, and so far MacBooks are leading the pack. However, you can also score a couple of great deals on Chromebooks, as well as our go-to gaming laptop. We don’t expect prices on these devices to get any lower, so if you need a new computer now, you can beat the crowds without worrying about missing a better deal next week.

5 hours ago | November 18, 2025

5 hours ago | November 18, 2025

Frequently Asked Questions


This year, Black Friday falls on Nov. 28, and as per usual, it starts promptly at midnight on Thanksgiving. However, in the past few years, the biggest big box retailers have started launching their sales weeks in advance of the holiday weekend. In fact, some retailers no longer offer in-store shopping at midnight at all. So, while some doorbusters will only be available on Nov. 28, you can shop most of the deals early.


Cyber Monday takes place on Monday, Dec. 1 in 2025.


This year, the official Amazon Black Friday sale starts on Nov. 20 and runs through Cyber Monday on Dec. 1. However, Amazon will almost certainly save some deals for Black Friday itself. Typically, Amazon puts new deals live at midnight on the West Coast, so if you are shopping on Black Friday, expect Amazon’s sale to start at 12:01 PST on Friday, Nov. 28. However, the Everything Store will certainly drop plenty of early deals before then.


For 2025, Walmart has promised to bring back “its biggest lineup of deals — including thousands of gifts under $20 and up to 60% off top-brands.” Here’s the official schedule for the retailer’s Black Friday-Cyber Monday sale:

  • Walmart Black Friday Deals, Event 1: Nov. 14 to 16

  • Walmart Black Friday Deals, Event 2: Nov. 25-30

  • Walmart Cyber Monday Deals: Dec. 1


Target kicked off holiday shopping extra early this year, with “special deals dropping daily Nov. 1 through Dec. 24. Each week until Christmas, Target will be launching a new round of deals every Sunday.


If Target launched its Black Friday sale extra early, then Best Buy started its sale extra-extra early. Or, as Best Buy said in a press release, it put the creep in “holiday creep” by launching its sale on Halloween. Here’s the full schedule of Best Buy’s Black Friday, Cyber Monday, and holiday sales:

  • Door BOOster sales: Oct. 31

  • New Best Buy doorbusters every Friday: Starts Oct. 31

  • Early Black Friday deals: Oct. 31 to Nov. 19

  • Black Friday Sale: Nov. 20 to 29

  • Cyber Sunday & Monday: Nov. 30 to Dec. 1

  • Last-Minute Savings: Dec. 15 to 24


Unfortunately, price matching isn’t as common as it used to be. In recent years, Target has been the only major retailer to offer price matching, though even the Bullseye brand has changed things up for Black Friday 2025. (Womp, womp.) This year, Target is offering a Holiday Price Match Guarantee, but only for its own prices. So, if you buy something at Target and the price goes down later in the holiday season, you can contact Target to get the lower price.

Bethany Allard is a Los Angeles-based shopping reporter at Mashable covering beauty tech, dating, sex and relationships, and headphones. That basically means she puts her hair through a lot, scrolls through a lot of dating apps, and rotates through a lot of different headphones. In addition to testing out and rounding up the best products, she also covers deals for Mashable, paying an especially obsessive amount of attention to Apple deals and prices. That knowledge comes in handy when she’s covering shopping holidays like Prime Day and Black Friday, which she’s now done for three years at Mashable.

Timothy Beck Werth is the Tech Editor at Mashable, where he leads coverage and assignments for the Tech and Shopping verticals. Tim has over 15 years of experience as a journalist and editor, and he has particular experience covering and testing consumer technology, smart home gadgets, and men’s grooming and style products. Previously, he was the Managing Editor and then Site Director of SPY.com, a men’s product review and lifestyle website. As a writer for GQ, he covered everything from bull-riding competitions to the best Legos for adults, and he’s also contributed to publications such as The Daily Beast, Gear Patrol, and The Awl.

Tim studied print journalism at the University of Southern California. He currently splits his time between Brooklyn, NY and Charleston, SC. He’s currently working on his second novel, a science-fiction book.

Boston-based Shopping Reporter, Samantha Mangino, covers all things tech at Mashable, rounding up the best products and deals. She’s covered commerce for three years, spending extensive time testing and reviewing all things home, including couches, steam irons, and washing machines. She thoroughly vets products and internet trends, finding out if those cozy gamer chairs are really as comfortable as TikTok claims.

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