Founder Paul Ruddick becomes chief executive of the new Reds10 Group, overseeing nine businesses across the vertically integrated operation while remaining chairman of Reds10.
Geldard, previously managing director – offsite, takes day-to-day control as the firm targets expansion into healthcare, affordable housing and temporary accommodation.
The move follows solid 2024/25 results, with revenue of £145m and an operating margin of 4.8%, and forms part of a wider plan to scale the business to £500m.
Ruddick said: “The creation of Reds10 Group marks an important milestone for our business… bringing our family of businesses together under one group is a crucial step… and provides a strong platform for continued growth.”
Reds10 said the new structure brings together its core construction arm with sister businesses spanning modular hire, fit-out, interiors, M&E, apprenticeships, doors, lifting and furniture manufacturing.
The business manufactures buildings at its Driffield facility in East Yorkshire, where it operates five factories totalling 300,000 sq ft.
The Reds10 Group comprises nine businesses:
- Reds10 (UK) Limited (industrialised construction)
- Reds10 Modular (temporary hire and installation)
- Apteriors (FF&E interior design studio)
- Enlight10 (M&E specialist)
- K10 Apprenticeships (UK’s largest construction-focused employment and apprenticeship agency)
- Frame & Finish (fit out specialists)
- Bowmart (door manufacturer)
- DLH Lifting (crane and installation specialists)
- Studio FFE (furniture manufacturer)



