“It’s not just for nutty people who train 40 hours a week!” Jort Vlam on taking triathlon mainstream and why he’s still inspired to keep growing the sport

TRI247’s Jenny Lucas-Hill sits down with Challenge Family CEO Jort Vlam to get his take on the future of triathlon and why now more than ever it’s vital to create meaningful real life experiences through sport.
The post “It’s not just for nutty people who train 40 hours a week!” Jort Vlam on taking triathlon mainstream and why he’s still inspired to keep growing the sport appeared first on TRI247…
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