Honda’s recently refreshed “H” logo, which was first seen affixed to its new family of electric cars and SUVs known as the 0 Series, is meant to represent transformation and advancement. This week, the Japanese automaker announced that not only will the new logo appear on its next-gen EVs, but it will eventually be applied across the board to all of its models and otherwise. The change is set for a full scale rollout beginning in 2027.
When the new “H” first debuted a CES two years ago, it was unclear if it would be applied solely to Honda’s EVs or to other models in its lineup, as well. The announcement confirms that it will be the official new logo, and that it will also be used at dealerships, in motorsport, and other communications, according to the automaker.
Honda says the design is meant to look like two outstretched hands. (we personally don’t see it but okay.) It’s certainly far more minimalist and wider than the current logo, which is silver, more vertically oriented, and wears a soft silver square around the H.
Honda’s original H mark was introduced in 1963. The new version, with its taller and more separated upper prongs, in many ways looks like the first iteration below, making for a bit of a full-circle moment. A new logo in 1981 gave us the familiar surround, which was apparently inspired by a shamisen, an ancient Japanese musical instrument. A revision in 2001 resulted in the logo that’s appeared everywhere since.
Brands update their logos all the time to represent new eras in company history. Kia, Buick, Porsche, and Range Rover have all launched new versions in recent years.
With new hybrid platforms and powertrains planned for 2027, it seems as good a time as any for Honda to freshen up its image.
