FAIRFAX, Virginia—Crestline Hotels & Resorts launched new branding, including three hotel collections that define its diverse and growing portfolio of properties. The three collections are:
- Hotels of Note: Celebrating Crestline’s most distinctive properties—boutique, lifestyle, and luxury hotels defined by character, history, and a strong sense of place. From signature food and beverage concepts to immersive guest experiences, every hotel offers a unique story.
- The Academia Portfolio: Represents hotels connected to colleges, universities, and academic institutions. These hotels are often centrally located in major markets. These properties serve as destinations for students, alumni, and faculty, while providing innovative venues and services for business and leisure travelers.
- The Essentials Collection: Brings together trusted, contemporary hotels that deliver dependable comfort, consistency, and everyday convenience. Designed to meet the needs of today’s travelers, these properties offer thoughtfully curated experiences with an emphasis on quality, efficiency, and reliability.
In addition to the three collections, Crestline’s new logo reflects the company’s evolution over the past 26 years.
Statement From Leadership
James Carroll, president and CEO of Crestline Hotels & Resorts, says, “We are thrilled to continue leading the industry in guest satisfaction, a hallmark of our brand’s success. As our portfolio continues to expand, our new brand identity brings a fresh, forward-looking approach that better defines the scope of the properties we manage. This new positioning provides owners and investors a clearer view of Crestline’s ability to successfully manage a wide range of property types while driving guest satisfaction, market share growth, and exceptional returns on investment.”
Carroll adds, “With more than a quarter of a century of experience, Crestline is well positioned to continue to lead the industry through innovation and excellence in operations, sales, marketing, and financial performance.”
