Photo Credit: Live Nation x Trip.com
Live Nation Asia and Trip.com Group announce a multi-year strategic partnership to integrate travel and live music experiences across Asian markets.
As concert tourism thrives in Asia, with fans booking elaborate trips to see their favorite artists, Trip.com Group and Live Nation Asia have announced a multi-year concert packaging deal. The partnership will allow fans to seamlessly plan concert-focused trips that combine exclusive pre-sale access to shows and curated local travel experiences.
The collaboration is launching across Hong Kong/Macau, Singapore, Thailand, South Korea, and Mainland China, and marks Trip.com Group’s first foray into the live entertainment travel space. As live events continue to drive travel, the partnership is designed to empower fans to follow the artists they love while supporting regional tourism.
Nearly 66% of Asia Pacific travellers are willing to travel internationally for concerts, with Gen Z and Millennials leading that trend, according to Trip.com’s Momentum consumer survey. Moreover, artists are adding shows in cities like Singapore, Bangkok, and Seoul, establishing these cities as must-visit music destinations.
“Today’s music lovers are embracing immersive experiences that extend far beyond the concert itself,” said Bo Sun, Chief Marketing Officer, Trip.com Group. “Through partnerships like this, we are enhancing the travel journey, adding value for fans and unlocking new cultural and economic value for destinations and the wider industry in Asia. Together, we’re proud to pioneer the future of tourism through entertainment.”
“Concert travel is redefining tourism across Asia,” adds James Dick, EVP of Partnerships and Media, Live Nation Asia. “Together with Trip.com, we’re helping fans turn concerts into unforgettable trips that shape the culture of entire cities.”
The first launch under this partnership featured exclusive bundled experiences for K-pop powerhouse TWICE’s tour in Hong Kong, giving fans pre-sale access, bundled hotel packages, and transport options. Trip.com is also now offering pre-sale access for the upcoming Blackpink world tour stops in Singapore and Hong Kong.
Similar bundles and early access will roll out across five markets in Asia, featuring global and regional stars. Bundles may include concert tickets paired with tickets to attractions like Hong Kong Disneyland, Rainforest Wild Asia, sightseeing buses, and hotel rooms.
