Technology
We still don’t know much about how AI “thinks.” Give ChatGPT, Claude, or Gemini a prompt, and they’ll spit out an answer. Much of…
Susan Wu, associate vice president of marketing research, PubMatic After decades of fragmentation punctuated by…
Nisha Ridout, marketing director, Quantcast For more than a decade, AI in advertising has promised…
The back-and-forth over whether Publicis Group and IPG were both buying and selling ads for…
The EC’s Digital Omnibus could redefine data rules — and shift power in digital advertising…Read…
The AI agents have come for programmatic advertising. And like AI’s invasion everywhere else, guardrails…
Android sideloading stays alive as Google eases its developer verification plan. While power users can…
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