It’s time to get that monitor upgrade you’ve been putting off because, let’s face it,…

Zefr plans to make viewability free to advertisers in the industry’s walled gardens amid growing…

Publishers are tracking AI citations to understand visibility, attribution gaps and referral traffic in these…

Snap’s senior director of product marketing, Abby Laursen talked to Digiday about its campaign automation…

Hallucination and latency are two main reasons against incorporating AI agents in programmatic ad buying,…

The platform, called Alli Buyer Cloud, sits inside PMG’s broader operating system Alli. It’s currently…