Publishers are tracking AI citations to understand visibility, attribution gaps and referral traffic in these…

Snap’s senior director of product marketing, Abby Laursen talked to Digiday about its campaign automation…

Hallucination and latency are two main reasons against incorporating AI agents in programmatic ad buying,…

The platform, called Alli Buyer Cloud, sits inside PMG’s broader operating system Alli. It’s currently…

With shortages of DRAM and flash memory for SSDs driving up retail prices, the expectation…

OpenAI has turned off ads appearing on ChatGPT while it works out how best to…