Author: Europe News

We already knew that Google Assistant was soon to be replaced by a “new experience powered by Gemini.” Now we know what that new experience will…

A decade ago, smart drivers would always carry jumper cables and maybe a tire patch kit in their trunk. Now, in 2025, I’ve made sure that…

Generative AI is forcing brands to rethink the in-housing model, as internal teams face budget constraints while agencies accelerate ahead with AI-driven tools and platforms, leading…

The Pringles and Pop-Tarts maker wants more effective creative — and more accountable agencies. How will fees end up being affected…Read More

The limited-edition can will be sold at retail nationwide. It will also still be available throughout the grounds of the U.S. Open…Read More

The editor in chief of Esquire represents something of a paradox: a digital native who came up through the ranks of online journalism…Read More

This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic…Read More

The US Dollar (USD) is trading mixed versus is major currency peers but gains versus the core majors overnight appear to have peaked, leaving the Dollar…

USD/JPY falls slightly to near 147.50 amid caution ahead of FOMC minutes and Jackson Hole Symposium.The Fed is expected to cut interest rates in the September…

The New Zealand Dollar dropped beyond 1% after a dovish cut by the RBNZ.The bank cut rates by 25 bps, with two policymakers voting for a…