Author: Europe News

Why pay for Max, Hulu, Peacock, and other streaming services when you can give them a try for free?   Many of the big streaming services will…

A fresh wave of publishers have signed up for ProRata’s revenue share program, and some are adding its AI search engine to their sites…Read More

Building in public might confer tech credibility on ad agencies, but not everybody wants to know how the sausage gets made…Read More

Barely two weeks into the role, Briana Severson is already navigating a marketing minefield, where the old playbook is fading fast and the new one is…

Heineken is digging into research looking at how ads featuring people with different skin tones perform across social media platforms…Read More

Nearly half of publishers have seen an increase over the last year in the referral traffic they get from social media platforms, according to a Digiday+…

Sales by Prabhakant Sinha, Arun Shastri, Sally Lorimer and Srihari SaranganJune 6, 2025Cristina Gaidau/Getty ImagesPostSummary.   Leer en españolLer em portuguêsPostDecision-making in sales and marketing is accelerating. Whether…

Harvard Business Review LogoMirageC/Getty ImagesOftentimes at work, we encounter situations that require us to uncover the truth. Your manager may not want to tell you that…

Harvard Business Review LogoHBR Staff/Olena Koliesnik/Getty ImagesOrganizations often fall into a pricing trap. To increase adoption, encourage trial, or demonstrate goodwill, they offer their products or…

Harvard Business Review LogoIllustration by Rocío EgioAs companies’ environmental and social initiatives face increasing political pushback and legal threats, sustainability leaders have a difficult communications choice…