What are the clean girls swathing themselves in this winter, you might be asking, as the snow settles evermore over the West Village? Hailey Bieber—who has established the W.V.-meets-WeHo wardrobe we’ve all come to know very, very well—has the answer.
So when you stop to consider the clean girl (something I find myself doing semi-regularly in this line of work), the usual uniform of Alo sports bra and Lululemon leggings springs to mind, perhaps with a few Bala bangles and an Erewhon smoothie thrown in for good measure. But though the athleisure aesthetic may serve you in the summer, come December, even the most matcha-fueled among us are not immune to the cold.
One of the joys of winter is the big coat, also known as Vogue’s favorite one-and-done winter styling hack. For the maximalists and boho-inclined, there is, of course, the tried-and-tested Penny Lane coat, or an XXL faux fur creation. But for anyone with a hyperfixation on The Row, allow us to draw your attention to queen of the clean girls, Hailey Bieber, and her stripped-back winter vibe.

Photo: Backgrid
Paired with jeans and a white T-shirt for a walk during a trip to Tokyo, the Rhode beauty mogul’s sleek, almost floor-length black coat was a perfect example of pared-back (and temperature-appropriate) tailoring. So, as we brace ourselves for the “new year, new me” explosion of matching sets back on our feeds, Hailey’s shin-grazing, single-breasted coat is a reminder to always leave space for smartening things up.
Shop an edit of black tailored coats, below.
Loulou de Saison
Rosco double breasted coat
Uniqlo
double breasted long coat
Cos
tailored double-breasted coat
Madewell
double-faced brushed long coat
