The AI traffic cliff is proving why revenue resilience matters

Tom Pachys, co-founder and CEO, EX.CO Publishers don’t face small shifts in trends like other industries do. Instead, they’re weathering a relentless wave of changes: algorithm shifts, SEO overhauls, Google cookie deprecation, made-for-advertising sites, ad tech commoditization. Once, search traffic was a dependable faucet. Now, AI-powered zero-click summaries have rerouted that stream…
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