Photo Credit: Good I Music
Primary Wave Music announces a partnership with legendary Mexican music powerhouse Intocable, including name, image, and likeness rights.
Leading independent publisher Primary Wave Music has announced a partnership with the Grammy-winning and genre-defining Mexican music powerhouse Intocable. Terms of the deal will see the publisher partner with the critically acclaimed band on their catalog of music, as well as name, image, and likeness (NIL) rights. The partnership will also give the band access to Primary Wave’s marketing team and publishing infrastructure, which includes digital strategy, licensing, sync opportunities, and film/TV production.
Formed in the early 1990s, Intocable has sold more than 4 million albums, has sold-out arenas throughout the Americas, is set to receive a star on the Hollywood Walk of Fame, and has seen 15 of their albums reach the top spot on Billboard’s Regional Mexican albums chart. With two Grammy Awards, three Latin Grammy Awards, and two Billboard Regional Mexican Awards, Intocable is one of the most influential bands in Tejano and Norteño music.
Included in the deal are some of the band’s biggest hits across their acclaimed repertoire, such as their number one singles “Fuerte No Soy,” “Mi Gusta Mi Vida,” “Sueña,” “Te Amo (Para Siempre),” “Si Me Duele, Que Duela,” and “Un Poquito Tuyo.” Several of these recordings appear on the group’s two Grammy-winning albums, Intimamente and Classic, which won for Best Regional Mexican/Norteño Album both times.
“We’re excited to partner with Primary Wave and begin this new chapter together,” said multi-instrumentalist and frontman Ricky Muñoz. “Their vision, passion for music, and commitment to preserving artistic legacy make them the perfect team to help us continue expanding the reach of Intocable’s music for generations to come.”
“Primary Wave’s partnership with Intocable underscores the enduring value of culturally significant music,” added Samantha Rhulen, Primary Wave’s SVP of Business & Legal Affairs. “They are one of the most influential groups in Mexican music, and we’re excited to invest in their catalog, creating new opportunities for long-term global growth.”
Intocable was represented in the deal by Jeremy Rosen, manager Oscar Carrasco, catalog manager Diana Zapata, and lawyer Alex Hartnett.
