“That Name Is Taken”: NBA Legend Pushes Back on Caleb Williams’ ‘Iceman’ Trademark Bid

The world of sports branding is facing a sudden deep freeze (pun intended). The original ‘Iceman’ George Gervin has filed to protect his legendary moniker after one NFL star tried to stake a claim on it. Caleb Williams, the Chicago Bears quarterback attempted to trademark the ‘Iceman&#8217…
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