Tom Keaveney has joined AMC Networks International – U.K. as EVP and managing director.
He joins from advertising measuring service iSpot.tv. He was previously president of data analytics firm 605, LLC, which was acquired by iSpot.tv.
AMCNI-U.K. has bolstered its offering of linear brands in recent years, including “True Crime” and “Legend,” which are operated in conjunction with Paramount via a joint venture. It has also inked FAST and AVOD partnerships with Virgin Media, Freely, 5 Stream and ITVX to expand its distribution strategy across multiple platforms.
Keaveney’s new role is based in London and will see him lead business operations in the U.K., overseeing marketing, programming and FAST among other areas of the business. He will report to AMC Networks International president Eduardo Zulueta.
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“Tom is an experienced executive with a strong track record of leading innovative organisations in the advanced advertising, measurement and technology space.” said Zulueta. “He joins our U.K. business at a time of great opportunity as we look to drive audience engagement across our owned and partner platforms, bolster our relationships with key industry partners in the region and maximise the value of our content and brands.”
Keaveney added: “I am very excited to join AMC Networks International and help the team deliver their next phase of growth in the U.K. As our industry continues to navigate this period of change, the combination of AMC’s outstanding programming, great positioning in the U.K. market and strong local partnerships positions us well for new opportunities and success going forward.”
