The holiday spirit was on full display this season as hotels across the globe competed in Lodging Interactive’s fourth annual Instagram Hotel Christmas Tree Competition. While the leaderboard remained tight until the final hours, Lumina Resort in Wrightsville ultimately secured the top spot in our mission to support local hotel charities.
It’s been a privilege to host this competition for its fourth year. The real win, however, is the opportunity to support the community. On behalf of Lumina Resort, we are proud to donate $1,500 to The Healing Place of New Hanover County DJ Vallauri, Founder and CEO of Lodging Interactive.
The 2025 competition, which spanned from early December through January 5th, 2026, saw incredible engagement. The winning entry from Lumina Resort captured the holiday magic perfectly, bringing in 144 likes, 10 comments, and 18 shares.
“The creativity and festive energy shown by every participant this year was truly inspiring,” Vallauri added.
You can view the full gallery of our 2025 contest participants here. We are already looking forward to seeing what the industry brings to the table when the tradition continues in November 2026.
About Lodging Interactive
Since its founding in 2001, Lodging Interactive has provided digital marketing services to hotels worldwide, including select service, full-service, and luxury properties.
The company’s social media marketing and guest reviews response division, CoMMingle:Engage, serves a range of hospitality businesses, including hotels, restaurants, spas, and management companies.
The company continues to innovate by introducing supportive services that enhance its primary business lines. Recently, it launched Social Media Amplified, custom landing page services designed to drive direct bookings through social media content posts. Building on this commitment, the company has also unveiled GuestCONNECT—an all-inclusive service for modern hotels and resorts. GuestCONNECT includes a mobile-first responsive website with hosting and support, tailored social media strategy and marketing, guest review response services across 140 OTA sites, a real-time reporting and analytics dashboard, and a dedicated Client Success Manager.
Lodging Interactive has received numerous awards, including the HSMAI Adrian Award and accolades from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards.
For more information, email [email protected], call 877-291-4411 ext. 704, or visit the company’s website.
DJ Vallauri
President & Founder
+1 877 291 4411
