M&S unveils its latest Christmas advert featuring traditional carol
Classical singer Katherine Jenkins OBE is set to bring festive magic to M&S Food’s fifth Christmas TV advertisement.
The singer will enchant viewers with her spellbinding vocals, performing “Deck the Halls” alongside a Christmas choir.
The new episode follows M&S Food’s record-breaking Christmas campaign launch in November, which became the retailer’s best-performing post ever on Instagram with over six million views.
Katherine revealed the news to her audience during her Christmas concert at the Royal Albert Hall, surprising fans with her special guest appearance in the upcoming festive advert.
The advert showcases Dawn and Fairy exploring M&S’s decadent dessert selection, including the Collection Raspberry & Pistachio Roulade and Our Best Ever Yule Log.
Just as Dawn declares she’s feeling sufficiently festive, an enchanting sound fills the air.
Katherine Jenkins makes her magical entrance alongside a Christmas choir, prompting Dawn to exclaim “She IS Christmas, isn’t she!”
The classical singer has further delighted M&S shoppers by appearing at the Victoria Cardinal Place store, where she joined TV presenter Andy Clarke to offer tastings of her signature Sloe Royale cocktail, which is available at M&S Food.
Katherine Jenkins expressed her delight at joining the campaign and said: “Singing at Christmas is always such a special experience for me, and to bring that joy to M&S’s magical advert was truly an honour.
“M&S Food is always at the heart of any celebration for me and my family, offering everything to make every moment extra special.”
M&S Food marketing director Sharry Cramond commented: “We’re beyond excited to have the sensational Katherine Jenkins join our Christmas campaign. Her stunning vocals and festive sparkle add an extra layer of magic, perfectly complementing Dawn and our iconic Fairy.
“This episode is a true feast for the senses, capturing the joy, indulgence, and togetherness we’re bringing to tables everywhere this Christmas!”
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The M&S Collection Raspberry & Pistachio Roulade, priced at £12.50, features a hand-rolled meringue filled with raspberry compote and pistachio cream.
The frozen dessert has fresh raspberries and crunchy pistachio nuts and serves eight people after a three-hour defrost.
For £20, customers can also buy M&S’s “Best Ever Yule Log,” which contains a strong rich chocolate sponge, including a milk and dark chocolate ganache core, wrapped in Belgian chocolate ganache.