‘So good!’ British brand Tyrrells launches new crisp flavour available in Sainsbury, Morrisons and more
Premium crisp brand Tyrrells has unveiled a new addition to its Furrows range with the launch of Beef Brisket & Black Peppercorn flavour.
The latest offering from the British snack maker will be available in 150g sharing bags, priced at £2.75.
Shoppers can find the new flavour in major supermarkets including Waitrose, Sainsbury’s and Morrisons from this month.
The ridge-cut crisps promise to deliver a combination of rich beef brisket taste with a punchy peppercorn kick.
The new crisps are made exclusively with British potatoes, maintaining Tyrrells’ commitment to premium ingredients.
The thick-cut ridged crisps are free from artificial ingredients, with the brand emphasising its focus on natural flavours.
Each crisp delivers what Tyrrells describes as a “hearty crunch” alongside its distinctive flavour profile.
The company maintains its dedication to authentic taste, stating that no “fancy frills” are needed in the production process.
Many people headed to social media to discuss the new flavour announcement.
One shopper took to Instagram to praise the crisps’ “deep savoury umami flavour” and described them as “tasty”.
The post prompted enthusiastic responses, with one reply declaring, “Wow, wow, wow, you sold me at savoury umami.”
Other shoppers have shared their approval, with one noting the crisps are “worth a try” while another described them as “so good”.
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Marketing manager at Tyrrells Jane Jones said: “With more than 90 Great Taste Awards under our belt, Tyrrells is committed to bringing the very best flavours to those who will truly love them.
“As the leading premium crisp brand, we are thrilled to announce our latest flavour, Tyrrells Furrows Beef Brisket & Black Peppercorn, and can’t wait to hear what our customers think of our newest flavour.”
The latest addition joins Tyrrells’ established Furrows range, known for its distinctive ridge-cut texture and quality ingredients.
Customers can experience what the brand calls a “Tyrrellbly Tyrrellbly tasty flavour” while enjoying the authentically British snack.