Meghan Markle’s U-turn a ‘key lesson’ for Duchess of Sussex ahead of pivotal week
Meghan Markle’s U-turn on the name of her lifestyle brand marked a key lesson for the duchess as a business founder, an insider has claimed.
The Duchess of Sussex’s long-anticipated Netflix lifestyle series “With Love, Meghan” is set to launch on Tuesday after weeks of delay.
The eight-part programme will celebrate “the joys of cooking and gardening, entertaining and friendship”.
The Duchess of Sussex’s new venture could prove to be a make-or-break moment for her and Prince Harry’s future plans.
The series was originally scheduled to air on January 15 but was postponed until March 4.
The delay allowed the couple to “focus on the needs of those affected by the wildfires” in California.
In the intervening weeks, the Duke and Duchess have faced a catalogue of complications.
Last month, Meghan announced she had renamed her business from “American Riviera Orchard” to “As Ever”, a name she registered in 2022.
The original brand name, inspired by the Santa Barbara coastline, was rejected by the US Patent and Trademark Office.
This is because businesses cannot trademark geographical locations.
A source told Hello magazine regarding the U-turn: “Changing the brand name is just one of the many lessons that come with being a founder.”
Meghan also unveiled a new website showcasing herself and her three-year-old daughter Lilibet in the gardens of their Montecito home.
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Royal commentator Richard Fitzwilliams told GB News Netflix will have a business interest in Meghan’s As Ever lifestyle products.
Fitzwilliams said: “I think one thing has become pretty clear. We have simultaneously got the launch as As Ever and some of the products Meghan sells will be stocked by Netflix in their new shopping malls.
“Netflix has an interest in As Ever and that the eight-part series will cause interest.”
He added: “Netflix is obviously hoping there will be a positive response to the eight-part series.”