Morrisons launches new breakfast deal for over 60s in its cafés – and it’s just £5
Morrisons has launched a new “OAPension-Friendly Breakfast” deal for customers aged over 60.
The offer includes a full English breakfast and any refillable hot drink for just £5.
This special deal saves seniors up to £3 and is now available in all Morrisons cafés across the UK.
The supermarket chain introduced the initiative to help older customers make their pensions stretch further amid increased financial pressures.
The breakfast includes a sausage, bacon, fried egg, hash brown, Heinz Baked Beans, toast and butter.
Customers can also enjoy any refillable hot drink of their choice, whether that’s tea, coffee or hot chocolate.
The deal represents significant value for money during a period when many seniors are feeling financial strain. Morrisons developed the offer after receiving feedback from elderly shoppers.
Senior café buying manager at Morrisons Chris Strong said: “We know it’s been a cold few months for our loyal senior customers, and with the rising cost of living, we wanted to give something back and help their pensions go a little further.
“We know our cafés can be the heart of local communities and nothing beats a full English breakfast, especially when there are savings to be had.
“Whether it’s enjoyed solo, or while meeting up with friends or family, our OAPension-Friendly Breakfast hopes to bring a little extra joy in the coming months.” Morrisons shared its cafés serve as important social hubs for many elderly customers.
With almost 49 per cent of seniors cutting back on meeting friends due to financial pressures, affordable spaces to socialise are increasingly vital.
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The cafés provide a relaxed environment where older customers can enjoy a meal while catching up with loved ones or friends.
Customers can access the OAPension-Friendly Breakfast deal by simply informing Morrisons café staff that they are over 60 when ordering.
No ID or proof of age is required to take advantage of the £5 offer. The deal is available now in all Morrisons cafés throughout the UK.