Asda welcomes several new winter dishes from ‘gastropub’ grub to ‘tastes of India’ – available now
Asda is expanding its home dining options with a range of new affordable meal deals, as more customers opt for eating in rather than dining out at restaurants.
The supermarket has launched several new product lines across its pizza, Bistro and Bom Bahia ranges, providing a “gastropub feel at home”.
The expansion includes new Italian-style woodfired pizzas, restaurant-inspired dishes in their £10 Bistro meal deal, and an enhanced curry selection.
These launches come as part of Asda’s strategy to cater to the growing trend of consumers seeking quality dining experiences at home whilst managing household budgets.
Customers can get their hands on the ranges in stores and online now, complete with four new pizzas, four new pub dishes and four new curries.
Asda’s new woodfired pizza range features four hand-stretched Italian-style varieties, each priced at £4.75.
The selection includes classic Margherita, spicy Salsiccia Piccante & Nduja, Chicken Arrabiata and Prosciutto Funghi, all made with sourdough bases.
Commenting on the sourdough trend, product development manager, Kathryn Saveall, said: “We are so proud to see these pizzas launch on our pizza counters, we hope they will give customers a taste of an authentic restaurant-style Italian pizza but without the hefty price tag.
“My personal favourite is the Prosciutto Funghi – the mascarpone and garlic roasted mushrooms are just delicious and go so well with the Prosciutto cotto!”
The supermarket has also enhanced its popular £10 Bistro meal deal, which offers customers one starter, one main, one side and one dessert.
New additions to the Bistro range bring gastropub favourites to home dining, including mains Sausage and Buttery Mash, traditional Lamb Hot Pot, Beer Batter Haddock & Mushy Peas and Slow Cooked Gammon Shanks with a Mustard Glaze.
Tasty starter dishes include Mac and Cheese with Smokey Ketchup and Cod Fish Cakes with Tartar Sauce.
For pudding, Asda shoppers can feast on the supermarket’s new Chocolate Caramel Profiteroles, among other delicious desserts.
Asda’s Bom Bahia curry range has also seen significant expansion, with new additions to its two mains and two sides for £10 meal deal.
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The latest curry options include Chicken Tikka Masala, Kashmiri Chicken Korma, Garlic Chicken Balti and King Prawn Bhuna, elevating classic favourites for home diners and “offering customers vibrant tastes of India”.
These can be enjoyed alongside side dishes including Garlic & Coriander Naan Bread, Lamb Samosas, Onion Bhajis and Chicken Chaat Kachori.
Adding to the value offerings, Asda has brought back its popular wine discount promotion.
The ‘Buy 6 Save 25%’ deal allows customers to stock up on both own-label and big-brand wines ahead of the winter season where Britons will be hosting festive get-togethers galore.
This wine offer provides an additional opportunity for customers to create complete dining experiences at home whilst making savings.
Asda’s latest announcement comes as the supermarket launches new cheesy Christmas products, giving a taste of “high-end restaurant” dining at home.