‘Americans woke up!’ Trump’s success with Black and Latino vote explained after ‘giant shift’
A leading polling expert has highlighted a “giant shift” in minority voter support that helped secure Donald Trump’s victory in the US presidential election.
Speaking to GBN America, Jillian Anderson pointed to significant changes in both Latino and Black voting patterns.
“You saw a giant shift in Latinos. You saw a giant shift in the Black vote as well,” Anderson said, attributing the change to the Republican Party’s evolution in 2024.
Exit polls showed Trump doubled his support among Black voters and increased his Latino backing by 8 percentage points compared to 2020.
According to NBC News exit polls, Vice President Kamala Harris secured 53 per cent of Latino voters, whilst Trump received approximately 45 per cent – marking a substantial 13-point increase from 2020.
The shift was particularly notable in key states, with Trump gaining 11 percentage points among Latino voters in Nevada and 4 points in Arizona compared to four years ago.
The Edison national poll revealed Trump’s support among Latino male voters surged by 18 percentage points since the last election.
In North Carolina, Trump increased his share of the Black vote to 12 per cent, up from 5 per cent in 2020, with particularly strong support among Black male voters at 20 per cent.
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Anderson explained that voters prioritised practical concerns affecting their daily lives.
“I think a lot of people woke up and they stood for kitchen table issues. They stood for safety. They wanted a strong, secure border,” she told GBN America.
She highlighted that voters were particularly focused on economic concerns and personal freedoms.
“They wanted safe communities, affordable homes, affordable groceries, affordable energies,” Anderson said.
The Edison Research national exit poll supported this analysis, showing that three-quarters of voters believed the country was heading in a negative direction.
Of those dissatisfied voters, 61 per cent backed Trump, while 71 per cent of self-described “angry” voters supported the Republican candidate.
Trump actively courted Latino voters throughout his campaign, including appearing at a Florida town hall hosted by Spanish-language network Univision.
The Latino community, comprising 62.5 million people and about 19 per cent of the US population, showed particular concern over immigration issues.
A CBS News/YouGov poll found that 53 per cent of Latino voters favoured mass deportation of illegal immigrants.
Conservative social values also played a key role, with more than half of Latinos identifying as Catholic or Christian.
According to AP VoteCast, 54 per cent of Catholic voters backed Trump, while 44 per cent supported Harris, particularly evident in states with large Latino populations like Florida and Texas.