Heinz and Walkers latest collaboration to land in supermarkets nationwide – the ‘ultimate flavour mash-up’
Heinz and Monster Munch have joined forces to create a spooky sensation for Halloween 2024.
A limited-edition Heinz [Scarily] Good Monster Munch Pickled Onion Flavour Mayo is set to hit shelves this autumn, combining the iconic taste of Pickled Onion Monster Munch with Heinz’s creamy mayo.
On Friday, just 1,000 bottles will be available to buy directly from www.heinztohome.co.uk at £2.40, for those who can’t wait to get their hands on the spooky sauce.
It will be landing on Iceland shelves on September 24, before rolling out in supermarkets nationwide in October ahead of Halloween.
This unique blend combines the distinctive Pickled Onion Monster Munch flavour with the smooth texture of Heinz Mayo. It’s designed to add a spooky twist to Halloween party foods.
The versatile mayo offers numerous serving possibilities for Halloween gatherings – think loaded fries, burgers “with a bite” and nachos with extra “edge”.
It can also elevate sandwiches with its unique flavour profile. Whether dipping, spreading, or drizzling, this “scarily good” mayo promises to bring both flavour and fun to any spreads.
Director of taste elevation at Kraft Heinz Thiago Rapp said: “We’re thrilled to be partnering with Walkers to bring Heinz [Scarily] Good Monster Munch Mayo to life. With Halloween just around the corner, we wanted to create something truly special.
“Following on from the success of Heinz Black Garlic Mayo last Halloween, we were blown away by the excitement people felt around these limited-edition products for spooky season.
“Monster Munch, with the iconic claw, was the perfect partner for mayo this Halloween, providing a scarily good twist on the classic.
“This mayo is the ultimate flavour mash-up that will add a tangy twist to any dish and also reflects our dedication to pushing boundaries and exploring new, bold flavours that appeal to modern palates.”
Walkers’ senior marketing director Wayne Newton commented: “Teaming up with Heinz this Halloween to launch the [Scarily] Good Monster Munch Mayo is an extremely exciting time for us.
“With our own ‘Scarily Giant’ campaign running for the first time last year, we’re no strangers to Halloween.
“This year we’ve taken it a step or claw further by partnering with Heinz to create the ultimate spooky sauce.
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“This collaboration will give consumers a new way to enjoy the much-loved taste of Monster Munch Pickled Onion whilst adding a monstrous twist to Halloween celebrations.”
The Heinz [Scarily] Good Monster Munch Pickled Onion Flavour Mayo isn’t the first Heinz and Walkers collaboration to grace supermarket shelves.
Earlier this year, Heinz teamed up with Walkers to launch a trio of sandwiches inspired by crisps, featuring Roast Chicken and Heinz Mayo flavour, Sausage Sarnie and Heinz Ketchup, and Cheese Toastie with Heinz Beanz, which are all available now.
In other food news, Aldi launches new party nibbles and shoppers are over the moon.